Year | 2012 |
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Authors | Yu-Chuan Tung,Lin, Y. P. & Tung, Y. C. |
Paper Title | The Effect of Customer Relationship Management on Relationship Benefits and Customer Loyalty: A Customer Assessment Approach |
Conference Name | International Conference on Innovation and Management (IAM2012), Best Paper |
Location | Republic of Palau |
Peroid | Jul. 14-18, 2012 |
Language | English |