年度 | 2012 |
---|---|
全部作者 | 董玉娟,Lin, Y. P. & Tung, Y. C. |
论文名称 | The Effect of Customer Relationship Management on Relationship Benefits and Customer Loyalty: A Customer Assessment Approach |
会议名称 | International Conference on Innovation and Management (IAM2012), Best Paper |
地点 | Republic of Palau |
会议期间 | 2012/07/14-18 |
语言 | 英文 |