年度	2012
全部作者	董玉娟,Lin, Y. P. & Tung, Y. C.
論文名稱	The Effect of Customer Relationship Management on Relationship Benefits and Customer Loyalty: A Customer Assessment Approach
會議名稱	International Conference on Innovation and Management (IAM2012), Best Paper
地點	Republic of Palau
會議期間	2012/07/14-18
語言	英文