| Year | 2012 | 
|---|---|
| Authors | Yu-Chuan Tung,Lin, Y. P. & Tung, Y. C. | 
| Paper Title | The Effect of Customer Relationship Management on Relationship Benefits and Customer Loyalty: A Customer Assessment Approach | 
| Conference Name | International Conference on Innovation and Management (IAM2012), Best Paper | 
| Location | Republic of Palau | 
| Peroid | Jul. 14-18, 2012 | 
| Language | English |